AR in the Real Estate Sector

Augmented reality technology has been increasing, over the last years, across every industry. When it comes to businesses that have been benefitting a lot with augmented reality ( AR ), the Real Estate area is most definitely one of them. Over the last years, the application of AR in Real Estate is proof of how technological innovations can boost the success of traditional sectors.

What is augmented reality ( AR )?

Augmented Reality is the integration of digital content or elements over a real-world ecosystem, providing an interactive and immersive user experience.

How is AR being used in Real Estate?

Augmented Reality can support and boost the potential of the real estate sector by providing a completely different and unique buyer experience since AR technology has completely shifted the process of buying, selling and even designing a property.Since augmented reality can enhance the reality, this technological innovation is now able to provide to home buyers other ways to view properties and, with that, the ability to better imagine what it would be like to live there.

AR applied to the real estate sector is supporting the buying and selling of properties by making all the process more efficient and valuable from the point of view of user experience. In fact, AR technology is supporting the clients to better understand a property’s potential by allowing them to discover and unveil all the possibilities within a real-time experience.

For the real estate business, the use of augmented reality means a landscape of new opportunities and a way to reach more potential buyers. AR in the real estate sector has become a time and resources saviour because it’s able to provide to the clients who are prospecting new properties the ability to visit them without moving.

Benefits of the AR in the Real Estate Business

Augmented reality is supporting and enhancing the customer experience. Due to this, the Return Over Investment ( ROI ) of real estate businesses can now expect a considerable growth.

With AR and VR, the real estate sector is now able to extend its clients’ reach since they can, with the support of this technology, visit the properties and make their experience much more effective and time-saving, both for them and for the real estate businesses.

The real estate businesses that rely on AR technology can outperform their competition by differentiating themselves from the traditional ones and providing a better and unique customer experience. With AR the prospecting client can get more info about a project or a specific property through videos or any other digital content, and, at the same time, it is even possible for him to decorate the property he is visiting with the support of AR apps. This experience enables the client to have greater control, interactivity, and proximity to the conversion.

To sum up, the benefits of AR in Real Estate to keep in mind:

• The client is now capable of gaining clear vision over the potential of a property through AR visualization technology.

• Customer Experience: AR can boost customer engagement since it allows the transformation of prospecting clients into real buying customers who can even refer the service to future clients.

• New marketing opportunities: augmentation of printed materials or enhancement of on-site tours is making it much easier to promote a property.

• Effectiveness and time saving with the support of AR, the client can visit a home or property without leaving his/her place and on a 24/7 basis.